Having frequently seen Miss Macaroon on the Birmingham food scene over the years, I was really pleased to hear when MD Rosie Ginday announced that she was opening a shop in Birmingham's Great Western Arcade.
The shop focuses on selling macaroons which can be consumed over a glass of Prosecco.
Rosie operates Miss Macaroon as a social enterprise which provides employment and training for unemployed young people.
Social enterprises are on the increase with many businesses wanting to not only have commercial success but to also 'give back' to the community.
My recently written article for Midlands publication Express & Star, focuses on Miss Macaroon and the popularity of social enterprises and how they benefit the community.
To read the article, click here.