Sunday, 1 November 2015

Review of Sage by Heston Blumenthal No Mess Waffle Maker

Thinking back to my recent travels in America where waffles graced every hotel breakfast buffet, I thought it a fateful coincidence to be offered the opportunity to try out a new waffle maker from Sage by Heston Blumenthal.

Wanting to re-create a little bit of Americana back in my UK suburban kitchen, to see if home-made versions are like those over the pond as well as to ascertain if their USP of No Mess was indeed the outcome, I was keen to put it to the test.

The No-Mess Waffle Maker™  is a blissful concept as there is nothing more stressful than using a piece of equipment only to then find yourself having to soak, scrub and de-scale it thus putting you off from ever using it again then it ends up being a redundant item wedged at the back of your kitchen cupboard.  But this claims otherwise.

So assessing it fully, I noted that the waffle maker itself is quite compact so placing it on your kitchen surface isn’t intrusive at all.  The instructions are easy to follow as is the preparation process of cleaning the machine before use.  So far, so good.

Waffle Batter being prepared.
Photo:  Word In Veg Ways

The instruction booklet comes with some recipe ideas at the back which is really handy, so I thought I’d try the Buttermilk Waffles first.

The recipes are easy enough to follow and they come with instructions at the end how to use the waffle mixture made in conjunction with the machine, which saved me from having to flick between the recipe and the instruction manual sections.

No-Mess Waffle Maker
Photo:  Word In Veg Ways

All plugged in, once the ‘Ready’ button had lit up on the waffle maker it was set to go.  True to its word, the mixture does expand so you only need as much as is mentioned in the recipe per portion.  Mixture in, lid down, you just wait again until the ‘Ready’ button goes off and that indicates your waffle is ready.

To make the waffle to your preferred shading, you can choose a setting between 1-6 (6 being very dark). So I opted for level 3 to see how it would turn out.  I found that this was too light and so I moved it to number 5, left it in the machine for a bit longer and the colour of the waffle came out a deeper bronze shade which I preferred.

Waffles on Setting No.3
Photo:  Word In Veg Ways

Having put a smidgen too much mixture in the maker at the start (as above, note to self, do only use the recommended amount as per the booklet!), I was fearful that it would be difficult to extract the waffle, but no – it all came out in one piece, spilt mixture and all!

As the claim states – no mess.  The waffle plate was totally clean, no stubborn mixture left, nothing - the wrap-around moat round the waffle plate catches and cooks any excess batter. #Impressed!

Testing the Buttermilk Waffles out at my parents’ house, we liked them but felt they were a little too sour (because of the buttermilk) but they were improved with a little bit of jam to counterbalance the sour/sweet ratio.

My next team of testers came in the format of my work chums.  Taking the waffle maker into the office, I soon had a curious audience watching and waiting for a piece.  (I felt a little like the demonstrator reps you see in department stores promoting new gadgets)! 

Making the Classic Waffle recipe this time, it was a lot tastier than the Buttermilk version.  I kept them on browning level number 5 as others too felt that the lower settings made the waffles too pale.  We had an array of melted chocolate, jams and squirty cream to hand to jazz up the waffles which were enjoyed by all.

Wowed by the ‘no mess’ factor, one of my colleagues was so enamoured by the waffle maker he decided to buy one himself!

Overall, this is an excellent piece of kit – the No Mess guarantee really is true to form.  In fact, putting the ingredients/mixture together for the waffles is where the effort lies in the process and that isn’t any great hardship to be honest.

I kept hearing people say “it’s great if you have kids” and whilst that is true, it’s just as enjoyable for adults to use as well – so I’d say it’s good fun all round!    One thing to note is that I do think however that you need to have the intention to use it regularly to justify the purchase as it is an expensive item to buy.

All in all, The Sage No-Mess Waffle Maker™  is a great item for foodies and would make for a nice (Christmas perhaps?) gift for someone who enjoys kitchen gadgetry or for a family that want to invest in something that will give a fun experience over breakfast or that will provide easy elevenses treats.



The Sage No-Mess Waffle Maker™  is available from John Lewis, Amazon or via

Demonstration Video available to view the Sage No Mess Waffle Maker's full impact. 


Disclosure:    This post has been written following kind receipt of the Sage No-Mess Waffle Maker .    This review was conducted honestly without bias and I was not required to produce a positive review.  For further details of my PR policy, please see the Press, PR & Food Writing page of this website. 

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