Wednesday, 8 June 2016

Italian Artisan Goods - The Pop Up Deli Co

I’ve written about my love for delis numerous times over the years on this blog and nothing has changed, I still love them wholeheartedly.

I normally write about physically going to visit them and having that time to mooch around.  It’s all a bit of an indulgence really to be able to do that as often shopping is all about getting it done quick, a supermarket sweep, a mission of errand running.

Well if that’s the case for you then online deli shopping might be the answer to that.  The Pop Up Deli Co contacted me recently to explain their service and they gave me a sample gift box to try out their wares.

As with a typical online purchase, you can visit , choose the items you want and then they get delivered to you.  There are quite a few combinations and ways you can do it:

Subscription Box like a magazine subscription principle, instead, this is a food box that is delivered to you monthly.  Not just randomly grouping items for you, each month The Pop Up Deli Co focus on a different region of Italy, showcasing different suppliers/items that are synonymous with that region.    

The box will also feature travel tips, information and recipes from real Italian Nonnas (Grandmas) so you get a real taste and experience of Italy.  As with all countries, Italy’s food differs from region to region so by subscribing monthly, you’ll in turn have had a flavour of the country as a whole.  Each box contains 6-7 items often accompanied by special offers and occasional free samples to try out.  All items are made via traditional methods, they’re artisan and contain no artificial colours/preservatives.

Single Gift Box this is as above, but as a one off purchase.

Single Items can be bought as standalone purchases as you please.


All vegetarian items are marked up accordingly and to emphasise this further, The Pop Up Deli Co are affiliated with the Meat Free Monday campaign, again with their items labelled as such.  Their commitment of purveying good food coupled with supporting the ethos of quality family time, Meat Free Mondays are the perfect time for embracing this and it makes for a good start to the week as well!

Items are on the higher end of the price scale, but the quality is evident and things like oils, a little goes a long way, so worth the initial outlay in cost.

I love the box as a gift idea and it’s a good suggestion for someone who is normally tricky to buy for as everyone loves foodie treats so you can guarantee this will be received with much gratitude.  Perfect for Father’s Day or as an end of term ‘thank you’ for a teacher.
Contents of Gift Box
Photo:  Word In Veg Ways

The sample gift box I received had items representing each of the sections within the shop so I could get a full experience of the deli.  Here’s what I thought:


Tenuta Marzo Tomato & Mushroom Sauce

Photo:  Word In Veg Ways
Photo:  Word In Veg Ways

This was a sauce that only contains pure, natural ingredients and looks very rustic rather than the processed sauces you find en masse.  Enhanced with herbs, this was really exceptionally tasty, packed with flavour and worked well with pasta (as it would do also with gnocchi, potatoes etc).


Vino Farina Taralli Coconut Biscuits

These Q shaped Italian oven baked biscuits were a big favourite amongst those I shared them with.  Very light, crunchy and sugar coated, these were somewhat addictive and had a nice hit of a coconut aftertaste.

I thought these would make for an elegant partner alongside a cappuccino or another fancy coffee.


Vino Farina Taralli Onion Biscuits

A savoury version of the coconut biscuits, again in a Q shape, these had a strongish but pleasant onion aftertaste.   Very filling and good to pick at if you just want a quick bite in between meals.  A little on the dry side, they do need some kind of moisture to accompany them and hence I think these would be perfect with dips or as a funkier alternative to crackers on a cheeseboard.

Riserva Toscana Artichoke and White Truffle Sauce

Photo:  Word In Veg Ways
Pasta in Artichoke & White Truffle Sauce
Photo:  Word In Veg Ways

Promoted as an ‘all-rounder’ sauce, this is ideal with pasta.  The artichoke contributed to the sauce’s grainy texture whilst the white truffle comes through very strongly and gives the pasta a strong, intense, earthy flavour which is a nice change from creamy or tomato based sauces and certainly one for those that enjoy a little adventure with their food. 

Riserva Toscana Rosemary Infused Extra Virgin Oil
Oil Drizzled on Salad
Photo:  Word In Veg Ways

With its infusion of rosemary shards, I reserved this for roasting potatoes with.  Drizzled over par-boiled potatoes in a roasting pan, once roasted it gave the potatoes a crispy, herby taste and a softness when you cut into them.  It was definitely a good quality oil and would also work well as a dressing for salads etc.

Condimento Balsamic Glaze
Balsamic Glaze on Roast Potatoes
Photo:  Word In Veg Ways

I use balsamic glaze in a number of things – eg:  it works well when swirled in a can of chopped tomatoes to give it a boost.  Unlike some cheaper variations, this one was thick and sticky with a good tanginess.  Another use I have is to drizzle it on my roast potatoes once they’ve been oiled before going into the oven.  It gives them a bit of a taste overhaul and comes as a welcomed difference by those that have them.

Photo: Word In Veg Ways

Riserva Toscana White Truffle Infused Extra Virgin Oil

AKA by many as ‘posh oil’ – this has become more popular in recent years is definitely more accessible.  There are many cheaper options on the market for oils that have been infused marginly but then the flavour is compromised and barely detectable.  However this is strong, it’s earthy and a little goes a long way.  I drizzled it over cooked pasta and fried mushrooms (that classic mushroom-truffle pairing) and with hindsight, I should’ve only drizzled a little as the taste was powerful.  But note to self, will just be sparing in future, a demonstration that this is an excellent quality oil that will last for a long time.


Disclosure:    This post has been written following kind receipt of a gift box from The Pop Up Deli Co.  This review was conducted honestly without bias and I was not required to produce a positive review.  For further details of my PR policy, please see the Press, PR & Food Writing page of this website.  











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