Thursday, 6 June 2013

#FutureFoodies Event - 26th June 2013 - Birmingham

If you are a Twitter user and follow myself and/or other foodie Tweeters, you may have seen our recent Tweets drumming up excitement about a new food event in Birmingham called #FutureFoodies.

#FutureFoodies is a new 'social media fo​od fair' celebrating inde​pendent food & drink​ in Birmingham bringing together 17 of Birmingham’s independent food and drink traders, who will showcase their products to guests including food bloggers, journalists, online foodies, and members of the public.

The event will take place on Wednesday 26th June at Hotel La Tour, a luxury hotel in central Birmingham’s emerging Eastside district.

Hotel La Tour

Between 5.30pm and 8.30pm, visitors will enjoy complimentary samples of locally-produced food and drink in the spacious lobby and cafe area. The spread will range from chutneys and cheeses, to canapés, cocktails, burritos, brigadeiros, Birmingham-brewed beers and handmade confectionery.

Hotel La Tour's own brasserie, Aalto Restaurant, will create a lavish Dessert Bar, presenting freshly-baked sweet treats with matching dessert wines.

Brigadeiros by Miss Apple's Sweets

Other businesses exhibiting include artisan delis such as Lewis’s of Moseley, drinks purveyors like the Birmingham Whisky Club, and restaurants like Le Truc Cafe. Collectives of independent producers are also represented, by Heart of England Fine Foods (HEFF) and the Digbeth Dining Club, Birmingham’s first street food fair, which runs every Friday.

Goats Cheese Bon Bons by Le Truc Cafe

#FutureFoodies is led by Dine Birmingham, Birmingham’s online restaurant, food and drink guide.  The event is organised in collaboration with The Gastro CardYelp Birmingham, and Midlands Food Bloggers, three organisations with a commitment to promoting local independent food businesses.

Ahmed Ahmed, creator and editor of Dine Birmingham, explained the motivation for the event:
Through running Dine Birmingham, it’s become obvious, not only that the city has a very rich food and drink culture, but also that people are sharing their opinions about it every day via social media.
“#FutureFoodies is about promoting Birmingham’s gourmet entrepreneurs in a new, community-driven way. People have been really vocal on Twitter in telling us which traders they’d like to see. In fact, most of the businesses in the final line-up were recommended by Dine Birmingham’s online followers.”

Other than the 700+ Tweets that have been flying around Twitter about #FutureFoodies, promotion for the event has already begun via other media platforms including the regional airwaves when on Friday 3rd May,  Hotel La Tour was announced as the venue on Adrian Goldberg’s BBC Radio WM's morning show. 

In addition, the event is supported by Visit Birmingham, the city’s official leisure tourism programme. Emma Gray, Director of Marketing Services, said:
“Birmingham’s independent food scene has really taken off in recent years – we’ve seen an explosion in street food, pop-up culinary events and local traders serving up fresh, regional produce.
“With over half of visitors coming to Birmingham due to its acclaimed culinary scene, food is a key part of our destination offer. #FutureFoodies is a unique event that will further boost Birmingham’s gastronomic image, demonstrating the vast range of food and drink available in the city.”

In keeping with the social media theme, with the now heavily-used Twitter hashtag, members of the public wishing to attend #FutureFoodies are invited to join an online guestlist, which can be accessed by visiting:

I hope to see you all there to sample some of Birmingham's finest culinary delights!


#FutureFoodies Event Details:
Date and time:     Wednesday 26th June 2013, 5.30pm-8.30pm
Venue:                   Hotel La Tour, Albert St, Birmingham, West Midlands B5 5JE
Tickets:                 Are complimentary subject to registering on the online guestlist        


  1. Lovely piece Anna! Looking forward to six months of our planning coming to fruition on the 26th!

  2. What a great evening the preview was. Very much looking forward to meeting with you again on the 26th! :)

  3. Hi Rickie & Charlene

    Glad you like the piece and Rickie, it's a wonderful event and you and the team should be proud of the work so far! Charlene - great to meet with you too, looking forward to seeing you at the event!
    Anna x